Advertising and sponsorship policy

The basic doctor profile is permanently free. No doctor pays to be listed, verified, found or corrected. This page exists so that nobody has to take that on trust.

Never for sale

• Position in organic results. The ranking model has no field for payment.
• Any verification label. Labels are earned against a source and dated; they cannot be bought.
• Removal, suppression or reordering of reviews.
• “Best doctor” placements, awards or badges of any kind.
• Patient personal or health data.

What may be offered later

Premium tools for doctors — analytics, practice pages, appointment integrations, multi-location management — and clearly labelled sponsored cards. If sponsored cards are introduced they will sit outside the organic list, be visually separate, and carry the word “Sponsored”. A sponsored card never displays a verification label it has not earned.

Disclosure

Any commercial relationship that could affect what a patient sees is disclosed on the page where it applies, not in a policy nobody reads.

Other policies

• Verification methodology — What each verification label on a doctor profile means, which source it was checked against, and how often it is re-checked.
• Ranking and sorting — The published weights behind organic result order, and our commitment that payment is never an input to it.
• Review policy — What patients may write, what doctors may reply, what we refuse to sell, and our internal moderation targets.
• Corrections, appeals and takedowns — How to challenge anything on a public page, how removal and merges are handled, and what provenance we keep.
• Editorial and medical review policy — Who writes and reviews health content on this site, how sources are handled, and what we will not publish.
• Privacy policy — What personal data this platform collects, why, for how long, and the rights you have over it under the DPDP Act.
• Terms of use — The rules for using the directory, for doctors listing on it, and for anyone posting a review.
• Grievance process — How to raise a complaint about a profile, a review, your data or the platform, who handles it, and the timelines that apply.